Billboard Ads vs Facebook Ads: What's the Difference? (2023)

FAQs

What is the major difference between FB and Google ads? ›

What is the difference between Facebook Ads and Google Ads? Facebook Ads is an advertising platform used for paid social campaigns on Facebook while Google Ads run search and display ads.

Billboards offer unique opportunities for businesses to reach a large and diverse range of consumers. Other advertising methods might give you better options for targeted advertising, but billboards can reach consumers you never even knew existed, and who might need your product most.

Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

The best Facebook ads have a clear goal. Are you trying to increase brand awareness, get a lead, or sell a product? No matter what, your ad should have a clear call-to-action. Without it, Facebook users will see your ad, but they'll have no idea where to click, or what to do.

Like newspapers, radio, and television in previous decades, billboards are a wildly effective way to reach thousands of people at once. However, most people think that billboards have gone out of style. Because they're so direct, they're often criticized for being invasive, but there's no denying their effectiveness.

The classic billboards can cost as low as $250 per month, especially when they are in rural areas, and as much as $14,000 per month or more if they're located in midsize or large cities. Digital billboards are more expensive, coming in between $1,200 and $15,000 or more per month.

Are billboards a good way to advertise? ›

Billboard advertising is effective for building brand awareness and broadcasting your business (or product or campaign) to as many people as possible. Because they're in such busy areas, billboards tend to have the highest number of views and impressions when compared to other marketing methods.

Studies have shown that the typical viewer or an out of home billboard is about the age of 18 to 34 years. Brands should keep this in mind when creating content as these are the type of people who would most likely be responding to the ad and should therefore be up to date with the most relevant content.

Billboards create brand awareness

Here is why. Most people see the same billboard many times. Thus, they remember your brand. Catchy, witty, or memorable images or slogans offer a great way for potential customers to learn about your business.

The most important element of effective billboard advertising today is to be memorable. When a potential customer remembers your brand, purpose, or tunes in for another look on their next trip, you have their attention.

How much does Facebook advertising cost? Research suggests that advertisers should expect to pay: $0.94 per click or $12.07 per 1,000 impressions. Facebook bills advertisers based on two metrics: cost per click (CPC) and cost per mille (CPM)—otherwise known as cost per 1,000 impressions.

As a general guideline, avoid using words like “other”, “you”, “yours” in your copy. You can't imply that you actually know anything about the users you're targeting. You can use the word “Facebook” in your creative, and you can even use the Facebook logo, but you need to be careful about how you do so.

Your ad needs to have a strong, emotional, motivational and cohesive design. Always remember to keep your audience in mind and test different Facebook ad design strategies to see which perform better. There are so many factors that go into creating strong, high-performing Facebook campaigns.

Facebook advertising is still relevant in 2022. Leaving Facebook out of a paid social media strategy means losing out on its huge user base, market share, and technological capabilities.

Which platform is best to run ads? ›

Search engine marketing (SEM) is the most-used method for online advertising, with Google providing by far the best opportunities for exposure. In fact, studies show that 85% of consumers search for businesses online when making a purchasing decision.

The truth of the matter is that anyone can build a successful Facebook ad campaign with just $5 per day. If you run the ad continuously throughout the month, you're looking at an advertising budget of between $150 and $155 per month.

The perfect Facebook ad is clear about the action it wants the prospect to take. Every campaign or ad format in the world can be boiled down into two types: ads designed to engage your prospect's attention and ads designed to drive a direct action such as sale, app install, or lead.

According to Google, the best performing display ad sizes are: 300 x 250 – Medium Rectangle. 336 x 280 – Large Rectangle.

Television. An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it's the television where the audience watches ads.

Apple's "1984" Super Bowl commercial is regularly cited as one of the most successful and memorable advertisements of all time.

In general, billboard advertisements typically stay up for at least four weeks, but most campaigns last several months. For example, a business that is looking to run a branding campaign to establish consumer awareness and brand recognition is likely to leave their billboard advertisements up for six to twelve months.

How long do people look at billboards? ›

The average driver will only have about 5 to 10 seconds to view your billboard design, read any text, and comprehend the message. In those 5 to 10 seconds, the driver could also be glancing from the billboard, to the road, and back to the billboard again depending on the severity of traffic.

Effectiveness of Billboard Advertising

And even when they didn't, the brand often lodges in their mind to return next time they find themself considering that product or service. Financial experts have calculated that the return on investment for billboard advertising is almost six dollars for every dollar spent.

Physical billboards cost from $750 to $14,000 a month (or more, depending on the market). Digital billboards cost as low as $10 a day per 10-second “blip” with Blip Billboards, or for dedicated digital billboards, from $1,200 to over $15,000 per month.

They cost money to build and maintain. Campaigns are also more expensive in that printing material costs money – sometimes a lot of it – especially if you switch out campaigns once a month times as many locations as you're running the campaign on. But as we mentioned, digital billboards can be more affordable.

Choose bold colors since they'll be more noticeable from considerable distances. Contrasting colors will improve Readability. Ideal options include black, white, red, yellow, and blue.

Memorable, easy to understand, clear and easy to read are all factors in a good billboard ad. It should convey a concise message that is not overbearing to read or acknowledge while also being eye-catching.

The Hot 100 is ranked by radio airplay audience impressions as measured by Nielsen BDS, sales data compiled by Nielsen Soundscan (both at retail and digitally) and streaming activity provided by online music sources.

What is the differences between Facebook and Google? ›

Google is mainly an internet applications company, that specializes in internet search functions, while Facebook is a company that primarily provides a social networking website as its core product/service. 2. Google started earlier, about six years before Facebook.

Audience Targeting

This is where Facebook Ads outshines its PPC competitors. With an arsenal of advanced targeting features, Facebook Ads allows you to zero down on your specific audience and reach those who are the most similar to your ideal customer persona.

One of the biggest advantages of Facebook ads compared to other platforms – especially search PPC – is its Sponsored Message feature. Sponsored messages give businesses the ability to send offers, promotions, and updates directly to people who communicate with them on the Facebook messaging platform.

Google Ads can be faster to get started with and have a wider potential reach than Facebook Ads, but Facebook Ads can offer more nuanced targeting with its pixel and potentially much more powerful tracking insights than Google Ads.

Facebook has quite a lot of features but its main features are the Newsfeed where the user see contents from his Facebook friends and pages he follows; Messenger for messaging; Timeline where it shows the user's information and content posted or shared; the Wall, a space for the user's content; and Events where user ...