Billboard Ads vs Facebook Ads: What's the Difference? (2023)

Facebook has almost 3 billion active users

· A billboard can cost upwards of $5,000/month in a small town

· Facebook ads allow easy targeting and tracking to see your ROI

If you're torn between spending your advertising budget on banner ads or Facebook ads, this article is for you!

Billboards are considered one of the most effective advertising platforms since the 19th century. Many establishments use them to increase brand awareness and advertise their business to as many people as possible.

Because they are strategically placed in high traffic areas, they tend to generate a lot of views and impressions.

But times are changing. Many people stay at home and no longer walk through crowded areas as often as before.

This tells us that billboard advertising may not be as effective as it used to be.

In this digital age, where people spend most of their time online, it's safe to say that digital advertising is the best way forward for businesses.

With over 2.7 billion active users worldwide, we believe thatfacebook adsthey have the power to help SMEs expand their reach and take their business to the next level.

In this article, we'll discuss the difference between banner ads and Facebook ads, as well as which option is best for your business.

Billboard Ads vs Facebook Ads: What's the Difference? (1)

Differences between billboard ads and Facebook ads

Advertising Cost

Let's face it: billboard ads are much more expensive compared to Facebook ads.

It can cost up to $5,000 a month to advertise your business on a located billboard in small and medium-sized cities and a whopping $14,000 or more a month in larger cities.

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And that doesn't even include installation and maintenance costs, electricity and IPTU.

But with Facebook Ads, you can run ad campaigns on any budget! You only need to spend just $3 a day for a month to reach 1,000 people by the end of your campaign.

Also, you will surely get a higher ROI using this platform!

Target specific audiences

When you advertise on a billboard, you're paying to be seen by everyone, not just those likely to buy from you, but people who will never do business with you.

But with Facebook Ads, you don't have to spend money on people who aren't interested in your products or services. You mayspecific target audienceand make sure your message reaches the right people. Facebook allows you to customize who can see your ads.

You can narrow down your audience based on a variety of variables, including the following:

· Professional title

· Behaviors

· Language

· Years

· Marital status

· Education

· Life events

· Location

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· likes

· I don't like

· Political Views

· Life events

This ensures that every penny of your ad spend is optimised.

With billboard advertising, there's no way to know if your ads are reallyreach your target audience.

Yes, you can choose to place your billboard in specific areas where you can gauge demographic trends, but you're never sure if your message is reaching your ideal customers.

Effectiveness Tracking

Facebook ads allow you to track and monitor the results of your campaigns.

You can see how many people clicked on your ad, as well as the number of views, total impressions, total sales and sum of people reached.

This allows you to gauge whether your campaigns are successful or not. It also allows you to weed out any ineffective strategies or elements that are eating up your ad dollars, leaving you with tactics that drive results.

These are some of the basics.Facebook Ad Metricsyou need to know about:

Cost Per Result: This metric shows the amount spent per conversion or other metrics that serve as the basis or purpose of a campaign

Ad Reach and Impressions – This metric lets you compare the number of times your ad was seen with its reach over the last week

Ad Frequency – This metric shows the average number of times your ad was shown to each person

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Ad Clicks – This metric shows the number of people who clicked on your ad link that redirected them to selected destinations or experiences on and off Facebook

Clickthrough Rates – This metric shows the number of times people saw your ad and clicked on a link

Cost Per Click: This metric is used to identify the costs of showing users your ads on Facebook

Conversion Rates – This metric shows you the percentage of your audience that completed a desired action out of your total audience

Cost Per Conversion – This metric shows how much is spent to acquire a customer

With billboard advertising, there is no way to measure whether an ad is effective or not; Unless someone shows up to your store and says they saw your billboard, that's why it's there.

Although you can manually track the effectiveness of your banners by asking each potential customer how they heard about you. Wouldn't it be better if this were done automatically?

Billboard Ads vs Facebook Ads: What's the Difference? (2)

Building a relationship with your audience

Billboard ads are just ads.

They don't allow their audience to ask questions. They also don't allow you to answer any questions.

But with Facebook Ads, you can respond to comments and feedback, redirect potential customers to your website, and constantly interact with your audience!

Also, an interested buyer on Facebook can contact your business right away. This can increase your sales tremendously!

Here are some Facebook Ads tips you should try today:

· Use Facebook Canvas Ads to create a deeply engaging experience for your audience

· Use carousel ads to showcase your products

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· Use page post engagement ads to expand your reach

· Use Facebook Video Ads to capture interest and drive more engagement

· Use Facebook Lead Ads to collect leads

· Uses Facebook Analytics to find opportunities

Leverage Custom Audiences to find people who already know your business

· Use Lookalike Audiences to create a new segment of potential customers who are similar to your current audience but have not yet interacted with your brand

Forget the billboards and start using Facebook Ads today!

The problem with billboards is that once you're past them, you can't go back to get the contact information unless you google the business or wait until you pass that area again.

But with Facebook Ads, people can contact you immediately with just one click! You can also make changes to your ads at any time, track your progress and interact with your audience.

And the best part about Facebook ads is that they are much more affordable than banner ads and still have a better ROI!

If you have to choose between banner ads and Facebook ads, we suggest choosing the latter. It's the best way to grow and scale your online business!

If you're looking for a digital marketing agency to help drive your business to success, Digital Resource is the right partner for you.

We offer everything from web design and development to content and social media marketing to SEO. contact us todayto learn how your business can benefit from Facebook Ads!


What is the major difference between FB and Google ads? ›

What is the difference between Facebook Ads and Google Ads? Facebook Ads is an advertising platform used for paid social campaigns on Facebook while Google Ads run search and display ads.

What are the 4 main types of Facebook Ads? ›

The best types of Facebook Ads are:
  • Video ads: to drive engagement.
  • Carousel ads: to increase conversions and sales.
  • Collection ads: for boosting catalog sales.
  • Instant experience ads: for offering an immersive experience.
Mar 15, 2022

What is the advantage of billboard? ›

Billboards offer unique opportunities for businesses to reach a large and diverse range of consumers. Other advertising methods might give you better options for targeted advertising, but billboards can reach consumers you never even knew existed, and who might need your product most.

What are the three types of Facebook ads? ›

Types of Meta ad formats
  • Image. We recommend using images of your product or brand. ...
  • Video. Adding movement to your ads can make them more eye-catching in Feed. ...
  • Carousel. Carousel ads showcase up to ten images or videos in a single ad, each with its own link. ...
  • Instant Experience. ...
  • Collection.

What type of ads are best for Facebook? ›

  • Image ads. Facebook image ads, or photo ads, as some call them, feature a still image and accompanying copy and a call to action (CTA). ...
  • Video ads. Facebook video ads are much the same as image ads, the difference being the content format. ...
  • Instant Experience ads. ...
  • Poll ads. ...
  • Carousel ads. ...
  • Slideshow ads. ...
  • Collection ads. ...
  • Lead ads.
Feb 24, 2022

What type of ads are most effective? ›

Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

What is the most important part of a Facebook ad? ›

The best Facebook ads have a clear goal. Are you trying to increase brand awareness, get a lead, or sell a product? No matter what, your ad should have a clear call-to-action. Without it, Facebook users will see your ad, but they'll have no idea where to click, or what to do.

What are the best types of ads? ›

Here are some of the best types of advertising used by small businesses to promote a product, service or content:
  • Social Media Advertising. ...
  • Pay-Per-Click Advertising. ...
  • Mobile Advertising. ...
  • Print Advertising. ...
  • Broadcast Advertising. ...
  • Out-of-Home Advertising. ...
  • Direct Mail Advertising. ...
  • Target the Right Audience.

How successful is billboard advertising? ›

Like newspapers, radio, and television in previous decades, billboards are a wildly effective way to reach thousands of people at once. However, most people think that billboards have gone out of style. Because they're so direct, they're often criticized for being invasive, but there's no denying their effectiveness.

How much does average billboard cost? ›

The classic billboards can cost as low as $250 per month, especially when they are in rural areas, and as much as $14,000 per month or more if they're located in midsize or large cities. Digital billboards are more expensive, coming in between $1,200 and $15,000 or more per month.

Are billboards a good way to advertise? ›

Billboard advertising is effective for building brand awareness and broadcasting your business (or product or campaign) to as many people as possible. Because they're in such busy areas, billboards tend to have the highest number of views and impressions when compared to other marketing methods.

Who do billboards target? ›

Studies have shown that the typical viewer or an out of home billboard is about the age of 18 to 34 years. Brands should keep this in mind when creating content as these are the type of people who would most likely be responding to the ad and should therefore be up to date with the most relevant content.

How does billboards attract customers? ›

Billboards create brand awareness

Here is why. Most people see the same billboard many times. Thus, they remember your brand. Catchy, witty, or memorable images or slogans offer a great way for potential customers to learn about your business.

What is the most important thing in billboard? ›

The most important element of effective billboard advertising today is to be memorable. When a potential customer remembers your brand, purpose, or tunes in for another look on their next trip, you have their attention.

How much does it cost to advertise on Facebook per month? ›

How much does Facebook advertising cost? Research suggests that advertisers should expect to pay: $0.94 per click or $12.07 per 1,000 impressions. Facebook bills advertisers based on two metrics: cost per click (CPC) and cost per mille (CPM)—otherwise known as cost per 1,000 impressions.

What words should you avoid in Facebook ads? ›

As a general guideline, avoid using words like “other”, “you”, “yours” in your copy. You can't imply that you actually know anything about the users you're targeting. You can use the word “Facebook” in your creative, and you can even use the Facebook logo, but you need to be careful about how you do so.

What are the three things a design should need for Facebook ads? ›

Your ad needs to have a strong, emotional, motivational and cohesive design. Always remember to keep your audience in mind and test different Facebook ad design strategies to see which perform better. There are so many factors that go into creating strong, high-performing Facebook campaigns.

What sells most on Facebook ads? ›

Top selling product categories on Facebook Surfaces
  • Clothing and Fashion accessories. ...
  • Electronic appliances. ...
  • Home furnishing and appliances. ...
  • Homecare and hygiene products. ...
  • Baby Products. ...
  • Surface your product to the target audience. ...
  • Choose the product that solves a customer's problem. ...
  • Your product should have a USP.

What are the 3 main types of ads? ›

There are 3 main types of digital advertising at your disposal:
  • display advertising.
  • paid search advertising.
  • social media advertising.
Sep 23, 2022

Are Facebook ads worth it anymore? ›

Facebook advertising is still relevant in 2022. Leaving Facebook out of a paid social media strategy means losing out on its huge user base, market share, and technological capabilities.

Which platform is best to run ads? ›

We've put together a list of some of the best advertising platforms, including:
  • Google Search.
  • Google Shopping.
  • Amazon.
  • TikTok.
  • Facebook and Instagram.
  • Pinterest.
  • Microsoft (formally Bing)
  • Twitter.
Jan 6, 2022

What social media is best for ads? ›

The most popular platforms for social media advertising include:
  • Facebook. ...
  • Instagram. ...
  • Twitter. ...
  • TikTok. ...
  • Pinterest. ...
  • LinkedIn. ...
  • Snapchat.

Which online ads are most effective? ›

Search engine marketing (SEM) is the most-used method for online advertising, with Google providing by far the best opportunities for exposure. In fact, studies show that 85% of consumers search for businesses online when making a purchasing decision.

Is $5 enough for Facebook ads? ›

The truth of the matter is that anyone can build a successful Facebook ad campaign with just $5 per day. If you run the ad continuously throughout the month, you're looking at an advertising budget of between $150 and $155 per month.

What makes a strong Facebook ad? ›

The perfect Facebook ad is clear about the action it wants the prospect to take. Every campaign or ad format in the world can be boiled down into two types: ads designed to engage your prospect's attention and ads designed to drive a direct action such as sale, app install, or lead.

What are the 3 factors that affect your FB ads success? ›

The 4 Things Every Facebook Ad Needs to Succeed
  • Well-Defined Target Audience.
  • Messaging That Connects.
  • Eye-Catching Visuals.
  • Measurable Goals.
May 7, 2021

What are the 2 most popular ad sizes? ›

According to Google, the best performing display ad sizes are: 300 x 250 – Medium Rectangle. 336 x 280 – Large Rectangle.

What is the most popular form of advertising? ›

Television. An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it's the television where the audience watches ads.

What is the most successful ad of all time? ›

Apple's "1984" Super Bowl commercial is regularly cited as one of the most successful and memorable advertisements of all time.

How long should you run a billboard? ›

In general, billboard advertisements typically stay up for at least four weeks, but most campaigns last several months. For example, a business that is looking to run a branding campaign to establish consumer awareness and brand recognition is likely to leave their billboard advertisements up for six to twelve months.

How long do people look at billboards? ›

The average driver will only have about 5 to 10 seconds to view your billboard design, read any text, and comprehend the message. In those 5 to 10 seconds, the driver could also be glancing from the billboard, to the road, and back to the billboard again depending on the severity of traffic.

What is the average ROI on billboard advertising? ›

Effectiveness of Billboard Advertising

And even when they didn't, the brand often lodges in their mind to return next time they find themself considering that product or service. Financial experts have calculated that the return on investment for billboard advertising is almost six dollars for every dollar spent.

How much is a billboard for a day? ›

Physical billboards cost from $750 to $14,000 a month (or more, depending on the market). Digital billboards cost as low as $10 a day per 10-second “blip” with Blip Billboards, or for dedicated digital billboards, from $1,200 to over $15,000 per month.

How much does a small billboard cost? ›

Bulletin (Large Billboard)Range of $1,500 - $30,000 per location per 4 week period
Poster (Medium Billboard)Range of $750 - $2,000 per location per 4 week period
Junior Poster (Small Billboard)Range of $300 - $750 per location per 4 week period
3 more rows

Why is billboard expensive? ›

They cost money to build and maintain. Campaigns are also more expensive in that printing material costs money – sometimes a lot of it – especially if you switch out campaigns once a month times as many locations as you're running the campaign on. But as we mentioned, digital billboards can be more affordable.

What color is best for billboards? ›

Choose bold colors since they'll be more noticeable from considerable distances. Contrasting colors will improve Readability. Ideal options include black, white, red, yellow, and blue.

What 3 factors do you need to consider when designing a billboard? ›

Memorable, easy to understand, clear and easy to read are all factors in a good billboard ad. It should convey a concise message that is not overbearing to read or acknowledge while also being eye-catching.

What type of companies use billboards? ›

Top 20 Businesses That Use Billboards
  • Here Are The Top 20 Businesses That Use OOH (Billboards):
  • Restaurants. When people are on the road hungry they usually look for the closest place to eat. ...
  • Medical. Hospitals always have something new going on. ...
  • Automotive. Auto sales ads are everywhere. ...
  • Attorney. ...
  • Churches. ...
  • Banks. ...
  • Insurance.
Jun 22, 2018

What makes a billboard hit? ›

The Hot 100 is ranked by radio airplay audience impressions as measured by Nielsen BDS, sales data compiled by Nielsen Soundscan (both at retail and digitally) and streaming activity provided by online music sources.

How can I make my billboard more effective? ›

Tips for Most Effective Billboard Advertising
  1. Make sure you know your target audience.
  2. In most cases, simple is better than complex.
  3. Use clear messaging.
  4. Follow best practices for ease of reading.
  5. Always aim for a goal.
  6. Focus on one call to action.
  7. Never forget to use this to build your brand.
Nov 16, 2021

What is the differences between Facebook and Google? ›

Google is mainly an internet applications company, that specializes in internet search functions, while Facebook is a company that primarily provides a social networking website as its core product/service. 2. Google started earlier, about six years before Facebook.

What is the Facebook advertising system better at achieving over the Google Ads? ›

Audience Targeting

This is where Facebook Ads outshines its PPC competitors. With an arsenal of advanced targeting features, Facebook Ads allows you to zero down on your specific audience and reach those who are the most similar to your ideal customer persona.

What is the biggest advantage of Facebook Ads over all other platforms? ›

One of the biggest advantages of Facebook ads compared to other platforms – especially search PPC – is its Sponsored Message feature. Sponsored messages give businesses the ability to send offers, promotions, and updates directly to people who communicate with them on the Facebook messaging platform.

Is it better to advertise on Google or Facebook? ›

Google Ads can be faster to get started with and have a wider potential reach than Facebook Ads, but Facebook Ads can offer more nuanced targeting with its pixel and potentially much more powerful tracking insights than Google Ads.

What is replacing Facebook? ›

12+ Best Alternatives to Facebook (That Respect Privacy & Keep Your Data Safe)
  • WT. Social. ...
  • MeWe. MeWe markets itself as the “next-gen social network” — an app built with the latest social-sharing technology — with privacy built into the design. ...
  • Mastodon. ...
  • Diaspora. ...
  • Minds. ...
  • LinkedIn. ...
  • Telegram. ...
  • Reddit.
Jan 12, 2023

What are 3 of Facebook's top features? ›

Facebook has quite a lot of features but its main features are the Newsfeed where the user see contents from his Facebook friends and pages he follows; Messenger for messaging; Timeline where it shows the user's information and content posted or shared; the Wall, a space for the user's content; and Events where user ...


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